Destination Brand Review

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Consultation on this plan has now concluded. Submissions are now being reviewed and prepared for a report to Council.

Breakwall, Port Macqaurie

Have your say in the development of the Port Macquarie Hastings Destination Brand Review! A key challenge for our destination is to develop a new consumer facing destination visitor brand. We need to find a unique niche for our destination, an authentic voice telling real local stories. The brand identity and strategy will guide the work of Council and industry stakeholders to better showcase the area and its experiences to key visitor markets.

For this project, we are working with the Destination Marketing Store (DMS), a team of highly practiced destination branding specialists. The team bring in-depth experience in reimagining destinations and providing integrated end-to-end solutions built on decades of experience.

We are inviting you to participate by completing this survey to inform this process. We want to gain insights about the region from you, opinions on competitive difference and to uncover the most persuasive stories to tell. The information will be used to inform the brand strategy development. Once the draft is completed, we will loop participants back in, so we can share the findings, outcomes and strategy, using all the research, insights and input received through the first round of consultation.

Have your say

We are asking the community to provide feedback before Wednesday 9 June 2021.

To share your views, complete the survey under the Submission tab below or send an email or post your response to:

Email: council@pmhc.nsw.gov.au

Post: The General Manager
Port Macquarie-Hastings Council
PO Box 84
Port Macquarie NSW 2444

Have your say in the development of the Port Macquarie Hastings Destination Brand Review! A key challenge for our destination is to develop a new consumer facing destination visitor brand. We need to find a unique niche for our destination, an authentic voice telling real local stories. The brand identity and strategy will guide the work of Council and industry stakeholders to better showcase the area and its experiences to key visitor markets.

For this project, we are working with the Destination Marketing Store (DMS), a team of highly practiced destination branding specialists. The team bring in-depth experience in reimagining destinations and providing integrated end-to-end solutions built on decades of experience.

We are inviting you to participate by completing this survey to inform this process. We want to gain insights about the region from you, opinions on competitive difference and to uncover the most persuasive stories to tell. The information will be used to inform the brand strategy development. Once the draft is completed, we will loop participants back in, so we can share the findings, outcomes and strategy, using all the research, insights and input received through the first round of consultation.

Have your say

We are asking the community to provide feedback before Wednesday 9 June 2021.

To share your views, complete the survey under the Submission tab below or send an email or post your response to:

Email: council@pmhc.nsw.gov.au

Post: The General Manager
Port Macquarie-Hastings Council
PO Box 84
Port Macquarie NSW 2444